A Good Idea Is Timeless

I was researching lease deals for the Honda Accord last night and had a rencounter with this old 2 min spot. A great mind is indeed timeless. Century after century people have seen this Rube Goldberg concept come into play, from the original comic art to cartoons and now to actual filmed footage. For a company to produce a commercial over 1:30 min, it sure as hell better be entertaining. This Honda spot "Cog" constructed by W+K accomplished that. I look forward to seeing old ideas executed successfully.